Yesterday we talked about coming from contribution. Today is all about providing massive value—so much value that people feel indebted to you.

So much value that they think that whatever it is that you might charge them in the future is peanuts in relation to how much you've poured into their life.

So much value in what you've given to them that they feel compelled to help you, whatever that might be, whether you're launching a course or maybe you're raising capital or promoting a new book.

When you provide massive value to your core audience, they're going to reward you.

That's the law of reciprocity kicking in.

Question of the day:
How are you adding massive value to your group? Are you giving first and asking second?

Up tomorrow:
Never underestimate the power of a cup of coffee.

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