Marcy Sagel, founder of MSA Interiors, shares how a chance opportunity to value-engineer a building's cabinetry, with no formal multifamily experience, saved a client $750,000 and launched her career designing interiors for projects across the country. She's candid about nearly being wiped out in 2008-2009 after concentrating too much business with one client, and how that scare pushed her to deliberately diversify into affordable housing, senior living, hospitals, stadiums, and even data centers, a decision that carried her through COVID while single-vertical firms struggled. Marcy also breaks down a simple self-audit exercise that transformed how she delegates, her take on where AI can and can't replace experienced designers, and why she believes pivoting is the single most important skill for any entrepreneur.
Marcy Sagel is the Founder and Principal of MSA Interiors, a leading commercial interior design firm specializing in multifamily, affordable, student, and senior housing. With over 25 years of experience, she partners with developers, owners, and operators to create spaces that enhance resident experience, support business goals, and deliver long-term value. Marcy also serves on the boards of Entrepreneurs’ Organization (EO) Baltimore and the Alzheimer’s Association Greater Maryland Chapter. She brings a practical perspective on design, leadership, operations, and business growth.
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