In this episode of the Income Flip Podcast, Rob Chevez sits down with Lance Hood, a franchise strategist and business matchmaker who helps entrepreneurs avoid one of the most expensive mistakes in investing: buying the wrong business for who they are.

Together, Rob and Lance break down what it really takes to build a cash machine that produces leveraged income—whether through franchises, real estate, or other businesses. They explore the difference between investing in the stock market versus owning an operating business, the dangers of “buying a job,” and why sales, marketing, and personal accountability are non-negotiable skills for anyone seeking freedom.

Lance Hood is a franchise advisor, AI entrepreneur, former performance coach and mixed martial arts fighter who empowers professionals to escape the grind of corporate life and build businesses that actually fits. As the founder of ARC Franchising, Lance is known for helping executives, investors, and career-changers find franchise opportunities that match their skills, goals, and values — not just what’s trendy.

Before franchising, Lance scaled a personal development company to $5M+ in 3 years, by interviewing legends like John Assaraf, Les Brown and T. Harv Eker. Before that he also led a 24/7 operation with nearly 200 team members. Today, he combines business strategy, psychology, and data to help people buy smart and build wealth through strategic franchise ownership.

Listen to the episode on Apple Podcasts, Spotify, Overcast, Stitcher, Castbox, Google Podcasts, or on your favorite podcast platform.

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Connect with Lance:

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#84. Lance Hood—Why Most New Franchise Owners Fail (And the Fix That Works)

In this episode of the Income Flip Podcast, Rob Chevez sits down with Lance Hood, a franchise strategist and business matchmaker who helps entrepreneurs avoid one of the most expensive mistakes in investing: buying the wrong business for who they are. Together, Rob and Lance break down what it really takes to build a cash machine that produces leveraged income—whether through franchises, real estate, or other businesses. They explore the difference between investing in the stock market versus owning an operating business, the dangers of “buying a job,” and why sales, marketing, and personal accountability are non-negotiable skills for anyone seeking freedom.

#83. Julia Lashay—Bankruptcy to Breakthrough: How Resilience Built a 21-Year Real Estate Empire

In this episode of the Income Flip Podcast, Julia Lashay, a seasoned real estate entrepreneur shares her journey from starting in real estate at a young age to becoming a leader in the industry. She discusses her early career challenges, including losing properties during the market crash and her resilience in overcoming setbacks. Julia emphasizes the importance of mindset, audacity, and surrounding oneself with the right people to achieve success. She also highlights her work in promoting social equity and her role in teaching and consulting within the real estate community. The conversation touches on personal growth, leadership lessons, and the value of time and relationships in building a successful career.