#96. Jeff Shafritz—How to Buy a Franchise, Keep Your Job, and Build Optionality
In this episode of The Income Flip Podcast, Rob sits down with Jeff Shafritz, a franchise consultant with 20+ years of experience helping people find the right franchise opportunities. Jeff shares how he accidentally entered franchising after college, rose through franchise development at The Athlete’s Foot, and later transitioned into consulting after being downsized around 9/11. Rob and Jeff discuss how franchising can help people own their future, especially as AI and corporate disruption change the job market. Jeff explains that successful franchise ownership is not about loving the product — it is about finding the right fit based on your skills, capital, time, goals, and lifestyle. They also connect franchising to the Income Flip framework: moving from being the technician to owning a system that can create freedom, optionality, and long-term income.
Jeff Shafritz has more than 20 years of franchise experience and is recognized as one of the top franchise consultants in the country. He began his career in 1993 with The Athlete’s Foot, rising to Director of Franchise Development for the Americas, where he helped drive the growth of hundreds of new stores and contributed to the brand earning “Best Franchise in America” in Success Magazine’s Gold 100 franchise ranking.
For the past 12+ years, Jeff has helped hundreds of individuals find franchise opportunities that match their goals, skills, capital, and lifestyle. He also successfully built and sold his own fitness franchise, giving him firsthand experience as both a franchise consultant and franchise owner.
Listen to the episode on Apple Podcasts, Spotify, Overcast, Stitcher, Castbox, Google Podcasts, or on your favorite podcast platform.
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